Many companies are just starting their machine learning journeys and according to a recent Gartner survey. If you’ve opened the door to machine learning, you might want to review or .

Machine learning is evolving, with new commercial breakthroughs, scientific advancements, framework improvements, and best practices frequently reported.

We have a lot to learn from organizations that have large-scale machine learning programs and view artificial intelligence as core to their business. At the in New York last month I saw several common trends between Facebook’s and Twitter’s machine learning programs.

Understand business needs and competitive factors

At Facebook, machine learning is used in many areas. On the Facebook home page, it searches, translates language, scans the news feed, recognizes faces in uploaded photos, and sees what ads are presented. Behind the scenes, machine learning is used for content understanding, speech recognition, content integrity, sentiment analysis, objectionable content detection, and fraudulent account detection.