IDG Contributor Network: Is enterprise software preventing us from hitting business goals?


Is software getting in the way of our own business success? The notion may seem counterintuitive, but new data suggests that this is, indeed, a reality. And as you would expect, today’s executives are not happy about it. 

released from my company, TrackVia, of 500 business and IT executives found that company leaders are frustrated with the limitations of their current software and its ability to prevent them from operating efficiently. 

In fact, 82 percent report having to change their operations or processes to match the way their software works, and 76 percent have replaced software programs because they needed updates or customizations that their vendor couldn’t execute or the software itself couldn’t accommodate.

Worse, they feel their systems ultimately undermine the overall success of their respective businesses, with two out of the three executives stating they feel that limitations of their software programs have negatively affected their company’s growth.

As a result, companies are striving to support anytime, anywhere work, and low-code platforms provide an easy and fast path to enabling enterprise mobility. Having a single, integrated platform for all of your web and mobile applications means that the real-time changes and iterations you make to your apps can instantly be deployed across all of your end user devices — often with just clicks and no coding.

Some platforms also offer native mobile capabilities, which tap into the hardware of a smartphone device, and thus deliver advanced capabilities, such as offline mode, barcode/QR code scanning, photo attachments, geo-location tagging, signature capture, and the like. The result? Every employee, regardless of physical location, not only can be set up for productive work, but can also always remain connected and coordinated with others every step of the way.

expects 68 percent revenue growth in the low-code market and forecasts that by 2019 the overall market size will reach $10.3 billion. With one out of three executives surveyed currently using a low-code platform, an increasing number of executives serve as proof that this new breed of technology is a viable solution for overcoming the challenges they face with current software options.

Furthermore, the data indicates that nearly half of non-users are currently interested in pursuing a low-code platform — citing their confidence in its ability to address a variety of their challenges, including faster implementation, updates and maintenance, increased productivity in IT, easier customization of enterprise applications, and simpler integration and compatibility with other software and applications.

Easing the frustration that exists in today’s C-suite is a step in the right direction. More than that, the fact that these platforms are beginning to help executives gain the adaptability, speed and mobility they needed to compete, grow and succeed in their respective markets is the true testament to their power to change how companies leverage technology — turning what were once problems into opportunities that can translate to their company’s bottom line.

This article is published as part of the IDG Contributor Network.