Saying you use “AI” at your company may give you bragging rights at your industry meetups and even fool the media, but actually implementing enterprise-wide transformation is much harder than just claiming you have.

Before you beg management for an eye-popping AI budget, be aware: not all companies are ready for artificial intelligence.

Unlike flash drives and mobile apps, enterprise-scale AI is not standalone plug-and-play technology. The quality of your data and analytics infrastructure, as well as your organization’s engineering and business culture, are critical foundations for any AI initiative. Even tech-savvy companies like Google have made , such as mistakenly auto-labeling black people as gorillas.

If you don’t want to end up on lists of , keep these implementation principles and practices in mind: