Big data it is often hyped, but I encourage taking a more realistic stance. I’ve seen many organizations attempt to adopt big data solutions and ultimately fail. I fear these missteps may eventually sour the market on adopting big data solutions. This would be unfortunate, because I view big data as a transformational capability, an essential part of a new IT infrastructure. To ensure greater success, this post presents common barriers to adoption that I’ve observed and provides insight into how to adapt and overcome these challenges.

One of the primary barriers to big data success is the lack of a data preparation strategy. Data preparation includes all the steps necessary to acquire, prepare, curate, and manage the data assets of the organization. Sound data is the foundation for actionable insights delivered by advanced analytic applications. If the data is tainted then conclusions based on it become questionable—moreover, debatable—and big data, if not backed by accurate intelligence, can add to confusion and organizational turmoil.

It’s not unlike the Hippocratic oath: “First, do no harm.” The worst outcome of a big data undertaking would be to make poor decisions because of bad information but be really confident!

Interestingly, most companies contemplating big data and, unfortunately, vendors selling such solutions rarely consider the implications of data preparation. Building the hardware infrastructure and software to support a big data lake can be complex and expensive, leading adopters to conclude that this is the most challenging element of the big data equation. However, once the infrastructure is in place, they are often dismayed to discover that the big data infrastructure is simply the tip of the iceberg. Collecting and managing trusted data can be much more expensive; especially if the big data project begins with a poorly understood idea of what data will ultimately be required.