Consumers are shopping online more than ever before. Holiday season has e-commerce marketing and sales teams working overtime to churn out attractive holiday campaigns. With holiday come a flurry of fraudulent transaction with fraudsters lurking in the dark ready to spoil the spirit of the season. As sales increase, so will the total dollar amount of fraud transactions.

“Retailers need to constantly improve their level of fraud prevention by incorporating consumer purchasing behavior analytics and originating IP addresses for online orders. This should help minimize a spike in online orders,” said Max Silber, Director of Mobility at , a B2B communications and IT firm in New York.

Know thy past

According to enterprise e-commerce fraud prevention solution , retailers see a 100% rise in the number of purchases made using international credit cards and therefore advise merchants to scour past data to understand and dissect successful orders and transactions from fraudulent ones.

“Most merchants are likely to discover that they’ve been overly risk averse during the holidays. Our analysts have determined that top holiday sales days are actually far safer than average shopping days, and that any given order placed during the holidays is 55% less likely to be fraudulent. Partially because merchants were unaware of this, 4 out of 5 orders rejected during last year’s holidays were, in fact, legitimate,”  Riskified’s Ephraim Rinsky in a blog post.

‘s Eddie Spradley.

As the holiday season shopping is in full swing, it’s clear that e-commerce merchants need to do a better job tracking past data to understand future customer behavior and the consequent threats. This understanding becomes even more important with new and improved methods of delivery, such as same-day delivery, which poses a whole new dilemma for merchants.

This article is published as part of the IDG Contributor Network.