As , AI appears to be reaching “peak ludicrous mode,” with almost every software vendor laying claim to today’s most hyped technology. In fact, Gartner’s places machine learning at the Peak of Inflated Expectations.

Hang on — see what I did there? I used “AI” and “machine learning” interchangeably, which should get me busted by the artificial thought police. The first thing you need to know about AI (and machine learning) is that it’s full of confusing, overlapping terminology, not to mention algorithms with functions that are opaque to all but a select few.

This combination of hype and nearly impenetrable nomenclature can get pretty irritating. Let’s start with a very basic taxonomy:

Artificial intelligence is the umbrella phrase under which all other terminology in this area falls. As an area of computer research, AI dates back to the 1940s. AI researchers were flush with optimism until the 1970s, when they encountered unforeseen challenges and funding dried up, a period known as “AI winter.” Despite such triumphs as IBM’s 1990s chess-playing system , the term “AI” did not recover from its long winter until a few years ago. New nomenclature needed to be invented.

. It refers to a subset of AI in which programs feed on data and, by recognizing patterns in that data and learning from them, draw inferences or make predictions without being explicitly programmed to do so. Most of the recent advances we hear about fall under the rubric of machine learning. Why is it so hot today? You often hear that Moore’s Law and cheap, abundant memory have given new life to old machine learning algorithms, which have led to a wave of practical applications. That’s true, but even more important has been the hyperabundance of data to enable machine learning systems to learn.

Cognitive computing has been the phrase preferred by IBM and bestowed on its “Jeopardy” winner Watson. As best as I can determine, cognitive computing is more or less synonymous with AI, although IBM’s definition emphasizes human interaction with that intelligence. Some people object to the phrase because it implies humanlike reasoning, which computer systems in their current form are unlikely to attain.

Neural networks are a form of machine learning dating back to early AI research. They very loosely emulate the way neurons in the brain work — the objective generally being pattern recognition. As neural networks are trained with data, connections between neurons are strengthened, the outputs from which form patterns and drive machine decision-making. Disparaged as slow and inexact during the AI winter, neural net technology is at the root of today’s excitement over AI and machine learning.

is considered the most advanced. If you want a full explanation from someone who actually understands this stuff, read Martin Heller’s “.” Also check out his comparative review of the .

Despite the current enthusiasm for deep learning, most machine learning algorithms have nothing to do with neural nets. As I discovered a couple of years ago when I interviewed , advanced systems often use deep learning in conjunction with linear algorithms to solve such major challenges as fraud detection. The almost unlimited ability to pile on not only deep learning layers, but also a wide variety of other machine learning algorithms — and apply them to a single problem — is one reason you’ve heard those cautionary verses about machine intelligence one day approaching human intelligence.

Last December, another milestone was reached: An AI system known as beat professional poker players for the first time at heads-up no-limit Texas hold’em poker, which unlike chess is a classic game of “imperfect” information (players have information that others do not have). That’s less than a year after in the ancient Chinese game of Go.

AI’s fever pitch is understandable, but Matt Asay’s ridicule still hits home. As with many hot trends, it’s all too easy to grandfather in prosaic existing technology (I mean, predictive text is technically AI). The other problem is that very few people understand much in this area beyond the superficial, including me. How many people who throw around phrases like “k-means clustering” or “two-class logistic regression” have a clear idea of what they’re talking about? For most of us, this is black-box territory (though a good primer can help, such as ). Ultimately, it takes experts like Martin Heller, who along with polyglot programming skills has a doctorate in physics, to evaluate AI solutions.

This week promises to be a big one for AI and machine learning: Salesforce will be showing off its Einstein AI capability and at the Google Next conference, the agenda features no fewer than 20 sessions on machine learning. I was hoping to attend the “TensorFlow and Deep Learning without a Ph.D.” session, but it’s already full.