Amazon Web Services really leads the way in determining market price for cloud services, and the second-, third-, and lower-tier cloud providers to steal its business. That is, until AWS drops prices—again.

Enterprises that focus only on cloud usage prices are missing the big—and more important—picture.

For example, say that you move 100 applications and their linked data to a public cloud provider. It charges you a certain usage price for compute and storage, which is set at the time you provision those resources. 

Your applications use those resources under specific patterns of use. That means they take a specific amount of compute for a specific amount of storage, and do so consistently until things change. The pattern of use includes network usage, security services, and other services that those applications also use.