When big-name brands fail, it’s hard to look away. Whether it’s a social media snafu by a fast-food chain or an all-out shuttering of an iconic retailer, we are fundamentally hard-wired as human beings to be fascinated by these stories, just like rubberneckers at the sight of a traffic accident. Business leaders, however, take special interest when an iconic retailer essentially disappears into the annals of business history. In those situations, the problems that beset the organization on the road to obsolescence suddenly become glaringly obvious.

It isn’t difficult to find stories about retail doom and infallible giants that are facing trouble, but that doesn’t mean the state of retail is in trouble. In fact, it’s quite the opposite. In 2017, retail store openings increased significantly, and for each company that closed a store, .

The role of digital transformations in enterprise failures

Industry research indicates that in some way. That’s a huge number. But when a massive failure carries the headlines, what you’re really witnessing is the aftermath of a missed opportunity to innovate and transform the business to meet the needs of consumers. And while many companies are doing their best to evolve their business and keep up with the rapidly changing marketplace, attempts at a digital transformation often go wrong. Just take a look at :

  • 40 percent of organizations will abandon or slow the transformation process due to less-than-expected results.
  • 32 percent of organizations will achieve certain milestones, but get near-zero results.
  • 12 percent of organizations are actively trying to transform, but are failing to see the expected results.

The result is unaccomplished missions, missed executions, and unsuccessful strategies.

. This allowed the Ford museum to combine the security and configurability of a dedicated server environment with the flexibility of a public cloud.

Furthermore, this digital transformation has enabled them to be more agile as they grow and evolve. The museum’s director of information, Kevin Cubberly, said, “Performance-wise, the new environment is night and day from the old environment. We have the flexibility to spin it up and spin it down and do what we need to do.”

By using the hybrid cloud as a digital transformation platform, an organization can experience the freedom to innovate and evolve with multiple cloud powers, all while protecting against common digital transformation disasters. This is because the hybrid cloud allows for:

  • Development that can take place securely, with precise testing and controlled conditions.
  • Better leverage of legacy applications that exist in the cloud.
  • Legacy systems that are not destined for the cloud to remain on dedicated and on-premises sources while effectively interacting with your cloud environment.
  • Resources to be easily put to rest if your digital transformation project stalls
  • Deployments, such as application updates, to be more easily rolled back.

Security considerations

Most business data is mission-critical data, so the systems that carry and execute on this data must always be running, secure, and scalable to meet changing business demands. These are significant requirements; fortunately, a hybrid cloud solution that leverages direct connect capabilities through its hosting and MSP partners are capable of meeting these needs. The right hosting partner will even be capable of rewriting the technology enablement story for organizations of all sizes.

Moving forward

Technology innovations will always cause disruptions in business. But with a robust hybrid platform, you can pivot those disruptions in your favor. Use the technology to create a bridge between dedicated resources and the public cloud, effectively allowing you to make the small, rapid changes that will result in big wins for your business. As technology changes, you’ll be better suited to adopt emerging products and evolve your organization without rushing—and without making headlines for your own IT failure.

This article is published as part of the IDG Contributor Network.