Guess what? Oracle is raising prices again, this time on enterprises that choose to run Oracle software on Amazon Web Services.

recognized that an AWS virtual CPU is a single thread of a core that runs two threads. Therefore, each virtual CPU was counted as half a core.

But  an AWS virtual CPU is now considered a full core unless hyperthreading is enabled. That doubles your cost for what you’ve been doing all along.

This price doubling comes as enterprises are migrating en masse to the cloud. Many enterprises have no choice but to pay the higher Oracle prices, at least for now.

 rather than migrate to AWS. Although , doubling the price of using AWS may stall enterprises’ migration enough to give Oracle time to get its own cloud act together. 

This is not a new story for Oracle customers. Oracle has long played hardball on licensing and costs. This latest action presents enterprises two choices:

  • Enterprises will suck it up, paying the full freight for running Oracle on AWS. Some will have no choice since they’ve locked themselves into Oracle technology but need the .
  • Enterprises will consider this the straw that broke the camel’s back and suck up the cost of finally leaving Oracle to get out of . In other words, they’ll move their data to another cloud-based database, such as RDS or RedShift on AWS, and rewrite their applications accordingly. In fact, .

Who loses? Oracle, for sure. I believe that Oracle is committing market suicide by hurting those enterprises still loyal to its technology. Were I a CIO, I would be looking for other options now.