Normally, mainstream enterprises are slow to embrace cutting-edge technologies, with startups and other early adopters setting the pace on everything from public cloud to . , however, just might be different.

Serverless, first popularized by , has seen “astonishing” growth of over 300 percent year over year, according to AWS chief Andy Jassy. Ironically, that growth may be driven by the “laggards,” as Redmonk analyst , rather than the techno-hipsters.

Containers are hot, but maybe not for you

Over the last few years, nothing has been as hot as . Indeed, containers are so hot they’ve to measure CIO intent to purchase enterprise technology, registering “the strongest buying intention score ever recorded in [its] six-year history.” The reason is simple: Containers make developers much more productive. As Chenxi Wang , containers let developers “deploy, replicate, move, and back up a workload even more quickly and easily than you can do so using virtual machines.”

That’s big.

. Instead, he says, companies should “spend more time on developing your application and business logic, less time managing systems.” Or, as AWS vice president of cloud architecture , if you “want to move quickly and cheaply,” you need to stop fixating on servers and instead entrust that to a cloud partner like AWS, Microsoft, or Google.

Of course, there will always be companies that want to get deep into their systems. For such companies, containers are revelatory in how much control and power they gain over their infrastructure.

Yet for most developers, , “containers are a distraction.” This is an amazing statement given how important containers have been. But it smells like truth. Developers are the new kingmakers, as the saying goes, but not everyone has the über-developers on their payroll necessary to tame containers to their needs. For such “laggards,” serverless will do just fine.