More companies are relying on software-as-a-service (SaaS) as a cloud-based option for delivering a variety of software applications to end users. Fortunately, they have a broad selection of SaaS applications from which to choose.

Here are the major players offering core business applications via the SaaS model.

Atlassian

Atlassian is an enterprise software provider that creates products designed for users such as project managers, software developers, and content managers. It’s perhaps best known for , its issue-tracking application, and Confluence, its team collaboration and wiki product.

The company’s software helps teams organize, discuss, and complete shared work. Teams at more than 144,000 organizations, including General Motors, Bank of America Merrill Lynch, NASA, Lyft, Verizon, and Spotify, are using Atlassian’s project tracking, content creation and sharing, and service management products.

In addition to project and issue tracking, the Jira software line provides enterprise agile planning, basic business management, and IT service desk and customer service. Atlassian’s products also offer incident management and communication, document collaboration, , and release management, and including access control, single sign-on, and identity management.

Google

is Google Cloud’s productivity software offering, comprised of applications such as (email), (document creation and sharing), (spreadsheet creation and sharing, (file storage and synchronization), and (time management and scheduling). G Suite also features enterprise-specific offerings such as for video meetings and for collaboration.

() is a key component of G Suite, with features such as Smart Compose, Explore, Quick Access, Nudging, and Smart Reply. G Suite also offers third-party workflow integrations with offerings from SAP, Salesforce, Microsoft, Box, Slack, and Zoom.

Microsoft

Microsoft provides its Office desktop productivity suite in the cloud, under the banner of . Organizations are adopting the service for cloud-based productivity and collaboration. Office 365 offers the familiar , infused with AI-powered features, chat-based collaboration, voice and video meetings, and file integration in .

The service also includes advanced data protection and identity management, as well as management of technology assets. To date, there are 180 million monthly users of Office 365, 175 million active users of Enterprise Mobility Security, and 800 million Windows 10 devices worldwide, according to the company.

Beyond Office 365, Microsoft’s Azure cloud offerings such as Azure IoT Central and Azure Sentinel offer scale and integration across multiple endpoints such as Office and Windows. And the Microsoft Power Platform, including , , and , are designed to help customers use data to drive business results.

() platform. Key components of the ERP offering include financial management, with features such as finance and accounting, billing management, revenue recognition management, financial planning, financial reporting and analytics, global accounting and consolidation, and governance, risk and compliance (GRC).

Other main capabilities of the NetSuite ERP offering include order management, designed to accelerate the order-to-cash process by tying sales, finance, and fulfillment to pricing, sales order management, and returns management; production management, to help companies get products to market more efficiently by leveraging real-time visibility into production management processes; supply chain management, to define, execute, and support supply chain and distribution management plans from a single platform; warehouse and fulfillment, to manage end-to-end inventory and inbound/outbound logistics in real time; and procurement, which is designed to improve the accuracy of procure-to-pay processes.

In addition to ERP, NetSuite offers cloud-based global business management, customer relationship management (CRM), human capital management, professional services automation, omni-channel commerce, analytics, and business intelligence.

Salesforce.com

Salesforce is one of the leading CRM platforms, and for many the product is synonymous with cloud-based CRM.

The Salesforce offering includes a number of key functions. One is the CRM component, Sales Cloud. Sales Cloud includes features such as Account and Contact Management to provide a complete view of customers, including activity history, key contacts, customer communications, and internal account discussions; Lead Management to track sales leads; Visual Workflow to design and automate business processes; and Files Sync and Share to share files and track content in real time.

Another Salesforce component is Service Cloud, which includes capabilities such as a suite of productivity tools that give agents a complete, shared view of every customer and interaction; a self-service portal that connects customers to account information and other content; support for multiple channels including mobile messaging, web chat, and social media; and AI-powered predictions and recommendations for service agents.

Salesforce also includes a Marketing Cloud, with features including Journey Builder to create customer experiences across all channels; Email Studio, to build personalized email campaigns; Audience Studio, for capturing and using marketing data from any source on a unified data management platform; and Social Studio, to engage with customers across social media channels.

ServiceNow

ServiceNow offers an enterprise cloud platform built on one data model that acts as a “single source of truth” for all of an organization’s assets, knowledge base, and enterprise services. The company began with IT service management and IT operations management but over the years has extended its workflow automation technology beyond IT to other areas of the business.  

The company’s entire product portfolio is built on and powered by the Now Platform, a software suite that includes a number of products and features to digitize workflows. The platform has three main components: IT Workflows, Employee Workflows, and Customer Workflows.

IT Workflow includes IT service management, IT business management, devops, IT operations management, IT asset management, security operations, and governance, risk, and compliance. Employee Workflow includes IT service management, HR service delivery, and governance, risk, and compliance. And Customer Workflow includes customer service management and IT operations management.

With the Now Platform, customers can use ServiceNow products or build new workflow applications with no-code or low-code development tools. In the third quarter of 2019, ServiceNow’s Now Platform New York Release will optimize the platform for mobile, virtual agent, and machine learning technologies.

Slack

offers collaboration software that enables teams to work via channels, where they can access messaging, tools and files needed to share ideas and content. Channels can be separated by team, project, client, or other factors. Slack’s popularity rests on a and a combination of .

Using Slack, companies can share channels with other organizations they regularly work with, such as clients, vendors, and partners. Communication can take place by voice or video calls directly from Slack, and there are capabilities for screen sharing and integrated file sharing. Users can drop PDFs, images, videos, and other files directly into Slack.

The has more than 1,500 applications users can integrate into the platform, or they can build their own applications using application programming interfaces (APIs). The platform has several security features, including single-sign-on via industry standard authentication protocols, support for two-factor authentication, and encryption of data in transit and at rest.

Workday

Workday provides a cloud ERP suite that spans financial management, human resource management, and business planning. Among the company’s best-known offerings is Workday Human Capital Management (HCM).

Workday HCM includes a human resource management feature that enables companies to manage the worker lifecycle, create and execute reorganizations, define and manage business processes to meet the needs of teams, and provide a social experience across all devices.

The HCM software also provides reporting and analytics, which allows users to interpret data and take action, see what’s driving metrics with contextual reports and dashboards, provide executives with insights on organizational health, and access thousands of Workday reports and analytics.